UNIT 31: Social Action / UNIT 5: Working To A Brief

Local Change - when members of the public make a change about a current community issue that concerns them

example - Save the National Media Museum - saving a local museum from demolition

National Change - issues that effect people within the country (whole of UK)

example - knife crime, British Heart Foundation

Global Change - issues that effect the whole world that many people feel strongly about

example - Amazon Rainforest, Greenpeace - protect the earth, KONY 2012


KONY 2012 VS Food For Thought

KONY was successful in gaining many people's attention and support with its constant use of direct address and involvement of the audience in order to make change and get them involved in the campaign. I think however that it maybe didn't include as much information about the situation as it could've, and focused mainly on just getting Joseph Kony into the public eye by as many people as possible, even if people didn't know who he is.

Food For Thought is effective by being short and simple in its message. There were many differing opinions in class on Food for Thought, where some people found it boring and others really interesting. Personally, I think the message it is trying to spread about the fact that smaller businesses are being kicked out by bigger corporations is important, however visually the documentary was a little bit boring to watch and only included one person talking about her experience.


Social Action Campaigns

Jamie Oliver - healthy food for school kids
Trump's election Speech
Louis Theroux - megajails

Stop Killing Our Children

A campaign trying to get justice for those, especially children, killed in road traffic incidents in Britain and worldwide. Real life accounts from family members are used to create an emotional response and highlight the importance of the issue and how it should be taken more seriously. Including those at the very start helped to create a strong impact that makes people care about the issue.

What Do People in the iPhone X Line Think of Homelessness?

This is a 4 minute video highlighting some of the issues homeless people face in Sydney, Australia. A lot of them are nice, normal people and they are constantly getting kicked out from where they are sleeping without explanation and have nowhere to go. When people camping out to buy the new iPhone were asked on their opinions of the homeless, they seemed quite scared of being harassed by them. Some had been approached by the homeless for supplies or had their places in the queue taken, which made them assume they were going to be robbed. The video shows how homeless people are being treated unfairly because of prejudice that more privileged people have against them.


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Working To A Brief

Contractual - has to be signed, very descriptive, used where a large sum of money is involved, can face legal actions if it is not abided by

Negotiated - almost entirely up to the employee as client is open to ideas, more use of creativity, used when client doesn't know exactly what they want

Formal - outlines specifications of a product or service, neat and orderly, formal language and no slang, possibly includes logo of client

Informal - short piece of text or email that requests work, can be verbal, most often seen when dealing with friends, written informally, can have grammar errors

Commission - when a client commissions a brief from a company, given to a company that the client knows well

Competition - opened to the public, wide range of people with different talents can follow it and create a product, only winners get a prize

Tender - similar to competition brief, open to outside companies, company will pitch their idea, best idea is chosen by the client and company has a chance to work for them

Co-operative - two or more companies contracted to work on same assignment, done in times of tight deadlines or if one company doesn't have all the skills needed

Reading a Brief


  • which type of brief is it?
  • when are the deadlines? how can you meet them?
  • how long do you have is it plausible?
  • what is required? what are you being asked to do? is there any special requirements?

Tips for Negotiating the Brief

  • give yourself and the client time
  • read through the brief clearly
  • make sure you fully understand everything
  • ask if you don't get something
  • make sure you and the client understand and agree objectives for the negotiation

Opportunities

  • new skills
  • self development
  • multi-skilling
  • gain contacts
  • experience
  • travel
  • communication skills
  • portfolio/cv
  • meet clients/important people in the industry

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